Sarah Mackenzie
Director, Producer, Strategist

Asahi Super Dry: Discover Karakuchi Campaign
︎ creative producer

Founded in 1987 and faithful to the Japanese progressive spirit, Asahi Super Dry was the first "Super Dry" beer in the world with its Karakuchi taste: frank and dry, inspired by Sake. Sold in 50 countries, the Japanese beer now benefits from a network of more than 500 points of sale in Quebec.

In collaboration with Montreal agency Carl Social Club, Sarah produced a photo series and four-part video saga (shot by Bruno Destombes) as part of a digital campaign to celebrate Asahi’s availability in grocery and convenience stores within Quebec. The campaign places the spotlight on a handful of Montreal personalities that contribute to the city's unparalleled creative culture, including rapper & music producer High Klassified, DJ Fafa Khan, singer & dancer Tommy Tremblay, and model & designer Marie Gagné.

Talent: High Klassified, Tommy Tremblay, Marie Gagné, Fafa Khan
Director of Photography: Bruno Destombes
Producer: Sarah Mackenzie
Art Director: Edward Nyamenkum
Copywriter: Julien Marchand
Camera Assistants: William Boivin, William Leroux
Production: Carl Social Club