Sarah Mackenzie
Director, Producer, Strategist

TiKA: I Would Die 4 U
music video
role ︎ producer

TiKA is a singer-songwriter, actress, composer, and activist based in Montreal. The accompanying visual for her single I Would Die 4 U, a  Prince cover,  pays perfect hommage to the icon – TiKA swims in a sea of silky purple fabrics as she embraces a vintage gold microphone in a fittingly white suit. The video was directed by the prolific and internationally-renowned Naska Demini.

Artist: TiKA 
Cinematographer: Olly Evergreen 
Producer: Sarah Mackenzie 
Art Director and Stylist: Sophie "Herflysoul" Merlin 
Costume Design: Mic. Carter, Lary Richards
Hair Stylist : Will Duny 
Makeup Artist: Cyber 
Key Grip: Ayodele Mzilikazi 
Production Assistants: Quarry Whyne, Dezzedin
Production: Studio Espace Gris
Management: Katrina Lopes for KL Management 
Label: Next Door Records 

A tribute to Prince.