Sarah Mackenzie
Director, Producer, Strategist

Red Bull Media House
︎ content manager and producer

Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships.

From September 2016 to September 2020, Sarah oversaw video production as well as the development and delivery of original programming and co-productions for distribution across Red Bull’s platforms in Canada. Across 20+ channels (Facebook, Twitter, Instagram, TikTok, Twitch, Discord, YouTube, Red Bull TV), her scope included creating advertising assets, broadcasting live events, producing documentaries and music videos, as well as working with the brand’s athlete roster to bring their stories to life.

In addition to her role as content manager, Sarah also worked on the digital team to build the national social strategy across social platforms, and comissioned, edited, and wrote over 30 articles published on Over the course of three years, she produced over 700 pieces of content for social. 

Selected Projects