Sarah Mackenzie
Director, Producer, Strategist

Seriously Red x SXSW 2022
︎ strategist 

Produced by Dollhouse PicturesSeriously Red is a feature film that tells tells the story of Red (Krew Boylan), a vivacious, impulsive and at times misguided red head who trades her 9-to-5 job in real estate for a new career in the spotlight as — you guessed it — a Dolly Parton impersonator. At first average and then fabulous, her tumultuous journey is full of fake hair, a lot of sequins and a romantic liaison with the one and only- Kenny Rogers ( Daniel Webber ). 

The film had its world premiere at SXSW 2022, as part of the Narrative Feature Competition. Sarah designed the premiere content strategy and produced a series of assets to promote the film’s launch for digital channels.